Passes

Ross Towbin, Brandon Smith, Jackie Vinson, Lara Ringey, Jake Pae

Winter 2025

Passes, a Los Angeles-based startup founded by Lucy Gou, provides a platform for creators to easily monetize their brand. After securing a significant deal with University of Michigan Athletics and NIL, they brought us on board to collaborate with the university's athletes on merchandise design. We began by partnering with Michigan football player Jacob Oden, working closely with him and his mother to create logo and merchandise designs for his personal brand. Through in-depth discussions and questions, we aimed to capture Jacob's identity beyond his role as a football player, creating designs that reflect his individuality.

Final Deliverables

Previous Drafts

Passes

Ross Towbin, Brandon Smith, Jackie Vinson, Lara Ringey, Jake Pae

Winter 2025

Passes, a Los Angeles-based startup founded by Lucy Gou, provides a platform for creators to easily monetize their brand. After securing a significant deal with University of Michigan Athletics and NIL, they brought us on board to collaborate with the university's athletes on merchandise design. We began by partnering with Michigan football player Jacob Oden, working closely with him and his mother to create logo and merchandise designs for his personal brand. Through in-depth discussions and questions, we aimed to capture Jacob's identity beyond his role as a football player, creating designs that reflect his individuality.

Final Deliverables

Previous
Drafts